Avatar’s seven week reign as the box office champ ended this weekend and it wasn’t John Travolta and From Paris with Love that kicked the Na’vi in the groin. No, it was Dear John, the movie starring Channing Tatum and Amanda Seyfried, which is based on the Nicholas Sparks novel of the same name. Yes, the movie that’s currently boasting a 29 percent fresh rating on RottenTomatoes.com. Dear John took first place with an estimated $32.4 million and Avatar was next in line with $23.6 million. From Paris with Love was a distant third with a paltry $8.1 million and will most likely be forgotten come next weekend. One can only pray that Dear John will suffer the same.
Despite Avatar’s drop, it has made $630 million in eight weeks. If it wins the best picture Oscar on March 7th, you know the studio is going to milk every drop and get as much mileage from that victory as possible. I’ve shown that I suck at predicting the box office (since I was the one who said Avatar wouldn’t break the global or domestic box office grip of Titanic), but I have a feeling Avatar will settle in the record books somewhere near $695 million.